Mike Lindell, the controversial founder of MyPillow and vocal ally to Donald Trump, is claiming ignorance over the neo-Nazi symbolism in his pillow prices.

Lindell’s pillow company, which he founded in 2009, is currently offering customers the “Standard Classic MyPillow” for $14.88 reduced from $49.98.

But the discount has got critics pointing out a popular neo-Nazi symbol lurking behind the price.

The numbers 14 and 88 are two popular white supremacist numeric symbols, according to the Anti-Defamation League.

The first is a nod to the 14 words” slogan, “We must secure the existence of our people and a future for white children, coined by David Lane – a member of the white supremacist terrorist group known as The Order.

Meanwhile, 88 is a common code meaning “Heil Hitler, because H is the eighth letter in the alphabet.

  • SeaJ
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    Ah yes, the completely normal 70.23% discount.

    • Carvex
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      You know he couldn’t math that himself.

      • SamvegaEnglish
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        math that

        I’m sad that you Englished that.

        • PugJesusEnglish
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          “Verbing words weirds them”

        • pyre
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          Shakespeare verbed nouns all the time. Language should be enjoyed, not bound.

          • SamvegaEnglish
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            Yes, you can enjoy language by making it shit. I’ll be dead eventually, so I’ll stop caring.

            • Whats_your_reasoning
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              you can enjoy language by making it shit.

              Language, especially the English language, has been changing since its inception. Every generation of youth is another generation that uses new words, abandons old words, changes the meaning and/or pronunciation of recognized words, and so on. It’s the nature of a living language - its usage adapts through time.

              It’s crucial to remember that just because something is “different” from what you’re used to, that doesn’t make it “worse.

            • pyre
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              why aren’t you speaking Old English?

              • SamvegaEnglish
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                Because I’m speaking the English I learned as a child, and I wasn’t alive then.

                • pyre
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                  but how can you stomach this disgusting, bastardized version that barely resembles the original language? surely as someone who cares about the language so much, you would make an effort to speak proper English, not this enshittified version.

            • nyctre
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              Just learn and speak Latin or Klingon or something. Those are much less likely to change.

              • SamvegaEnglish
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                True, languages change through use.

    • Sludgeyy
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      Crazy thing is he has to give a 70.23% discount for people to even think about buying a pillow

      50 dollars for the world’s best pillow is a steal

      Something you use every night that can actually help with sleep and health. You shouldn’t be skimping on your pillow.

      • die444dieEnglish
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        That’s because his pillows, like him, are garbage.

    • Tikiporch
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      To be fair, I see all kinds of $14.88 or $7.86 or other random prices at Walmart. Problem is, I know a person didn’t necessarily set those prices because it’s every product, seemingly at random.

      One dude decides what His Pillow costs, and he had to have chosen $14.88 for a reason. Maybe not because he’s a Nazi sympathizer, but maybe just to get in the headlines again. Either way, he knew the connection and what would happen, which is sell a bunch of pillows.

      • Apytele
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        deleted by creator

      • Letstakealook
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        The prices at Walmart aren’t random. The cents portion indicates things like limited buy, no longer stocking, temporary sale, etc. It has been over a decade since I’ve worked retail, buy they are indicators for employees.

        • kofeEnglish
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          Wait can you explain more? I’ve never heard of that, feel like I’m asking for a dirty trade secret

          • Letstakealook
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            This is only for discounted items, not regular priced items. There are a couple of different methods that can be used, but I’ll use the .8 that is being discussed. Basically, they will intentially price certain types of sale items and have all the prices of that type end the same way. So xx.89 indicates a regularly stocked item that is on sale, xx.88 indicates an item the store will no longer carry, xx.87 indicates an item that is not usually stocked and can not be ordered again, etc. This is just an example. The assigned meanings may be different, it has been a long time.

            • kofeEnglish
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              Gotcha, thank you! I’m gonna start paying attention for it and see if I can figure it out

      • ShareMySimsEnglish
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        but maybe just to get in the headlines again

        because he knew it is a Nazi dog whistle.

        So he’s either a Nazi, or he knows enough about Nazis to know how to appeal directly to them, and is happy to do so for publicity (so, an enthusiastic collaborator with Nazis at the very fucking least).

        You really should examine with yourself why you feel the need to jump to the defence of a Nazi.

        • Tikiporch
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          You basically paraphrased what I said. Maybe I’m not saying it in a way you parse as unsympathetic, but I’m definitely not defending Pillow Man. Most people seem to get that, or else I’d be absolutely demolished by negative votes.

  • VeedemEnglish
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    It’s amazing how this guy managed to basically throw away everything he had accomplished for a grifter who doesn’t even give two shits about him.

      • VeedemEnglish
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        Maybe though I don’t like using someone’s addiction to poke fun. He did a really good job of overcoming it originally and then pissed it all away like so many other’s left in Trump’s wake.

  • SpaceNoodle
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    He’s credibly stupid enough to not have known.

    • wjriiEnglish
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      And plenty MAGA asshole enough to have hired a neo-nazi to set sale pricing.

    • Wrench
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      I don’t think he’s stupid enough not to know what those numbers mean. The crowds he hangs out with, there is zero doubt he has seen those tattoos on more than a few faces in the MAGA crowds.

      I don’t necessarily think he was even aware of the price tag, or thought about a proposed sale enough to notice. I think the chances this was one of his nazi employees is higher than him setting his own sales price himself.

      He doesn’t seem to be coherent enough to be running day to day things like that, when his focus is getting in front of any camera willing to record him.

    • atzanteolEnglish
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      Am I stupid? I had no idea there was any symbolism in those numbers.

      • qantravonEnglish
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        No, that’s the point of a dog whistle. Those in the know understand, and they don’t want outsiders to notice. One of the best ways to combat these people is to let everyone in on their “secret” codes, so we can see exactly who is putting their hat in with the Nazis.

      • gedaliyahM
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        Not stupid, just lucky that you haven’t had extensive dealings with these people

    • Rozz
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      You don’t have to be smart to put two numbers in your price like that, just a nazi.

  • BillMurray
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    He knows what he’s doing. It got him free advertising.

  • nothingcorporate
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    Mike Lindell did a Nazi dog whistle, not surprised.

    Mike Lindell claimed he had no idea about how super Nazi it was: not surprised.

  • Kazumara
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    Sure, and the promo was 14.98 first and was then changed to 14.88 after 12 days by accident? All just happenstance?

    I won’t detail everything again here, please let me refer you to my comment from when the story broke:

    https://discuss.tchncs.de/post/22420855/13240839

  • Optional
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    To be fair, he’s ignorant AF.

    But yeah of course he knew.

  • catloafEnglish
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    I doubt he personally is setting those prices.

    Which means he’s got at least one neo-nazi on staff.

  • UmeU
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    He might as well be walking around with a Hitler mustache claiming ignorance. I could totally see him doing that.

  • BlackmistEnglish
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    “Now check out our new novelty shaped bed, the Swasleeper!

    • vaultdweller013
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      Not gonna lie, at least when it comes to the back and foot board a swatstika would make a pretty solid shape for a quad person bed. Put a bed in the void area between the arms.

      I do not know why my brain thought of this but the swastibed crawled up from the same part of my consciousness that tells me to mix Mayonnaise and Yogurt. So yeah take that as you will.

      • TotalFat
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        Yoyonnaise is great for food that keeps coming back up

    • FuglyDuckEnglish
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      Slow the redirect down, and show people ads for fake couch porn sites, too

      • partial_accumen
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        They’re going to hand over good money for a lumpy pillow from a two bit con artist and part time insurrectionist. Isn’t that punishment enough for the shopper? Nothing we could do to the redirect would punish them worse than having to use a a Lindell lumpy pillow.

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          It at least half will complain about the couch porn to Mike or at least to the chat bit

          So it’s meant to annoy Mike even more.

          And as far as I’m concerned he can’t be punished enough.

          • partial_accumen
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            And as far as I’m concerned he can’t be punished enough.

            I was referring to punishment for his shoppers. You can bet Mike doesn’t sleep on one of his own lumpy pillows, even if he should be in prison for his actions trying to overturn democracy.

  • cygnus
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    A wide selektion of pillows featuring proprietary anti-parasite coating! Available in black, white, and red.

    • Flying Squid
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      It’s the final solution for all of your sleep needs!

      • cygnus
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        Dammit, how’d I miss that one? As a token of thanks, please use coupon code 1000YRCH for an extra discount!