I notice that now, more than ever before, new upcoming artists’ and alternative music is heavily pop-oriented, synthesized, and digital.

Is it just easier for them or do Gen Z not have the fondness for guitar that dominated the 1980s to the 2010s?

  • intelisense
    cake
    124 months ago
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    I’m not sure it’s that simple - maybe they are playing their Gen X parents’ guitars?

    • FrostyCaveman
      124 months ago
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      It does seem unlikely that, regardless of interest in playing the instrument, sales would’ve done anything but slumped in recent decades. Can’t really envision buying brand new guitars being a high priority for young people who are seemingly worse and worse off over time

    • FiniteBanjoOP
      24 months ago
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      4 months ago
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      Their data mentions the demographics of people who play guitar, not just those who buy them. (In 2022) 18-34 are about 40% of guitar players with the largest share. Boomers also still play but don’t exert market influence.

      That actually sounds like Gen X are the smaller guitar playing demographic, maybe? Could just be too busy with careers.

      • intelisense
        cake
        54 months ago
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        Speaking as a Gen X with a guitar it was all about synthpop, rave and industrial. Who needed guitars in the 80s/90s anyway?

        /s