Online dating industry in crisis as shares fall and nearly half of all users report negative experiences on the apps

  • abigscaryhobo
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    As a guy, these apps suck. I’ve met a few people on them, but it’s very obvious that they are deliberately hiding matches and people that are your type behind a paywall. It’s not in their best interest to show you people that have the same interests as you, it’s better if they bundle them all up and slap a big fat price tag on the front.

    People are starting to realize these apps aren’t about hooking up or making connections, they’re about squeezing desperate people looking for love into giving money for the promise of finding it.

    • jerkfaceEnglish
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      People don’t even use these apps to actually meet people. There are much better ways to actually meet people and we all know it. They all involve getting out and interacting with human beings in meatspace. We use these apps for parasocial stimulation. We look at the faces scroll by, gaze into their eyes, and it tricks our stupid brains into thinking we are having social interactions. That’s the actual product they are selling.

      • catloafEnglish
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        You’re getting downvoted, but you’re right. They sell hope.

        Some people do use apps successfully, but from the Sankey charts I saw on reddit, the vast majority of interactions go nowhere. On the other hand, most interactions I’ve had IRL usually lead to at least a few dates.

      • abigscaryhobo
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        I don’t think these are for parasocial interaction at all. Maybe for social media as a whole yes. But dating apps are pretty much intentionally trying to meet people. Instagram, Facebook, or TikTok sure, those are just interaction simulators. But those aren’t what we are talking about here.

        • jerkfaceEnglish
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          I know what I said. People come up with all kinds of reasons to tell themselves why they smoke, but it’s because if the nicotine and that’s it.

      • Tanis Nikana
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        I know anecdote doesn’t mean data, but I met my wife on OKCupid. We’re both asexual trans women, and the notion of finding someone so compatible like that would have been terrible had we done it in real life, locally only. She was in Boston, I was in Portland. And asexual trans women are a minority of a minority, so it would have taken forever in real life.

        Then again, OK Cupid has since enshittified.

        • KillingTimeItselfEnglish
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          you could still find each other online and get to know each other there, and then IRL. It just wouldnt be over a dating app.

          The internet is basically free, so i don’t see why we’re skipping over that one here.

      • iopq
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        Wrong, I went on them to get laid. I would not use a method that didn’t work

  • Chessmasterrex
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    Get hardly anyone to notice me on okcupid, so I cancel my subscription, and within a day or two after it lapsed, I get 25 people interested in me, but I can’t see their profile unless I pay, so I resubscribe only to see they’re all in the Philippines and Africa. Then it’s back to getting nothing. It seems to me that okcupid baited me into buying a subscription and I fell for it. The whole service is a scam.

    • irotsomaEnglish
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      Yeah, all of the Match.com owned services have done that for ages. Okcupid used to be truly a unique service, but it got transformed into another match.com zombie. Yay for late capitalism consolidation efficiency, or something

    • Cynicus Rex
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      Had it happen to me too. They’ll refund you for this. Just be polite when asking for it.

      My review on the Play Store: “Premium is a scam. Hides likes which come from all over the world (clickfarms?) even though I set my radius to 5 km. But of course they only show you the fake likes (all of them) after one pays for premium.

      • zalgotext
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        OkCupid only checks the swiper’s radius, not the swipee’s. So you can set your radius to 1 mile, but you’re still going to get swiped on by the scam accounts in Singapore, and OkCupid will use that fact to lure you into buying a subscription.

      • Chessmasterrex
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        It’s set at a 50 mile radius, I have no interest in dating people on the other side of the world, I’d prefer someone I can interact with in person without having to hop on an airplane.

  • hate2bme
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    I always have great conversations with girls on apps. Then when we set up a date I get ghosted the day of. The one time the date actually would have happened the girl was a LOT larger than her pics. And I have no problem with dating a bigger girl but I do have a problem with liars. Never again.

    • rehydrate5503
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      Similar situation here. Lots of ghosting, or unmatching the day of a scheduled date. Had two dates in the last few months of using the apps. First woman was about 15 years older than her pics. Not unattractive by any means, but felt lied to from the get go. The other, let’s just say she had some work done after most recent pics, and the surgeon shouldn’t be practicing.

      • IphtashuFitzEnglish
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        My wife and I met through eHarmony about 15 years ago now, and have been happily married over 10 now. Prior to meeting her I’d tried a handful of other dating apps but never had any luck. I had very similar stories about ghosting, unmatching, etc.

        I have no idea if eHarmony still works the way it used to, but back when I met my wife it was fairly different from the likes of Match.com, Tinder, etc. When setting up your profile you had to answer a bunch of fairly specific questions that covered everything from if you were looking for casual dates, long term, marriage, if you have/want kid, etc. to things like activities you enjoy to how important things like family, religion, career, etc. are to you.

        When they show you a potential match you get to see how they answered those questions along with a more open profile. If both of you indicate interest in communicating with each other then you’re first led through some rounds of guided communication to begin with. As I recall you would both pick 3 or 4 multiple choice questions from a list of 30 or so to ask the other person, and they would do the same. After you both answered those questions then you would do the same with more open-ended questions and so on. Only after a few rounds of that would you be able to chat/email with the other person.

        What I realized while using eHarmony is that it kind of forced you to invest time & some conscious effort to communicate with potential matches. That resulted in more of them being open to proceed further. I went on dates with a few women I met on eHarmony before I met my wife.

        As I said before I have no idea if eHarmony still operates this way or not. That’s how they did things 15 years ago and it could have changed a lot since then.

        • Dkarma
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          From what I hear 15 years ago online dating is wildly different than today.

            • Mac
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              I had an iPhone 15 years ago so let me apply what i remember from that to solving a problem with your current phone. lol

          • Scrollone
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            OKCupid was a serious service 15 years ago. Now it’s borderline scam.

        • grrgyle
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          Hey that doesn’t sound so bad.

    • PrimeMinisterKeyes
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      Are you sure about being ghosted? Or is the app just cutting your connection?
      Same thing you described happened to me so many times I’ve lost count. Furthermore, I’ve compared profiles with some women I did met IRL and wouldn’t you know, what you see in your “profile preview” or whatever is not necessarily how anybody else gets to see you. We’ve seen profile pictures being removed or entire profile texts being wiped out, sometimes just before the first date.
      Some people became aware of the enshittifaction/ gamification many years ago and resorted to putting their IG handles or phone numbers into their profiles “in case we get interrupted. When some dating sites starting cracking down on that, too, they started putting this info into their pictures instead.
      And that’s not even mentioning the bots and “controllers, as they used to be called, whose only purpose is to extract private information from you. At least in the EU, dating apps have had to disclose their existence in the TOS for some years. They all do.
      TLDR; The game is rigged beyond belief.

      • catloafEnglish
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        I’ve never seen any app mess with my matches. I’ve been unmatched plenty of times, but for every one I can think of, it was for a reason. One was clearly just using it for attention, one clearly had no interest during the date, one apparently took personal offense to my opinion that I didn’t like boba tea (and this after she asked what I thought was overrated!)

        I currently have one match just sitting there weeks after going on two dates, and I guess neither of us felt strongly enough about it either to talk about a third date, or to confirm the end of it. So it doesn’t seem to cut anything off for me.

    • jerkfaceEnglish
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      You have to build in a nearly 10:1 cost. For every ten tentative contacts, only one is going to pan out. That’s just the cost of playing. If you don’t like it, there are better ways to meet people.

      Put NO FAT CHICKS in your profile, I’m sure she was more disappointed to get you and would have appreciated the heads up. In fact, wear a shirt that says that and save everyone from wasting their time.

      • Mubelotix
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        I would prefer if we treated others with respect and honesty. She lied, so there is nothing to be done

      • cm0002
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        In fact, wear a shirt that says that and save everyone from wasting their time.

        The chick could have justnot lied and saved everyone from wasting their time as well.

      • hate2bme
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        You’re are an idiot. I do date bigger girls, I do not date liars.

  • derf82English
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    Another thing MBAs have destroyed as they try to slightly increase profits.

  • ArcaneSlime
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    Good, maybe politely* asking people out in public spaces other than “the fucking bar” will become acceptable again rather than creepy.

    *To clarify, I mean stuff like “I think you look cool, wanna grab some coffee? not like “Ay lemme taste the inside of your butthole gurl.

    • Dkarma
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      Aww man, throwing shade on my best lines, bruh

      • ArcaneSlime
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        Lmao it seems 5 people agree with you. Sorry butthole tasters, I didn’t mean to say I don’t count myself amongst your ranks, as I most assuredly do. I only mean to say that leading with it is probably not the least creepy move one could pull in a grocery store.

        • AnUnusualRelicEnglish
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          probably not the least creepy move one could pull in a grocery store

          So you’re saying it’s definitely not the worst, right?

          • VaalaVasaVarde
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            Yeah it’s only pepper spray bad, and if you play your cards right security won’t put you in a leglock.

    • doggle
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      “Ay lemme taste the inside of your butthole gurl.

      🥵 I think I need a cold shower now

    • DeceptichumEnglish
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      Maybe women like not having men randomly coming up to them trying to express interest and pursue a date, and not having to deal with the fear of what they may do if rejected?

      IDK I’m not a woman.

      • Coco
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        Women like not being approached by men they don’t find attractive, but women also like being appreciated and approached by men they find attractive. And you can never know in which group you fall. And if you just always do what other people desire, you will never get anywhere in life.

        • Socsa
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          Some people legitimately just want to be left alone.

      • catloafEnglish
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        I don’t think women really feel any differently about it than men do.

      • ArcaneSlime
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        Sure, then women should start approaching men. The apps are not the answer, social media is doodoo.

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      I’m old enough to remember life before the apps. I could never figure out how to make that work. Approaching girls was stressful and hard and there was a lot of ambiguity because you’d need like some ulterior motive for talking to them and then would have to shift to dating which I never had the confidence to do. Like I’d offer to send her some class notes or something and I’d get her email. But then what?

      Just walking up to a random girl and saying:

      I think you look cool, wanna grab some coffee?

      Would have an extremely low success rate I’m sure. Girls need to feel comfortable first, after all strangers who approach you in a public place tend to be people you’d rather not talk to. Now if you’re at a bar and a friend introduces you and you have a conversation first, well that could work and it’s kinda how my parents and older cousins met in the pre-app days. But if you’re me in college and you’re an engineering nerd and have only a handful of equally nerdy friends, those conversations are hard to come by. And that’s the role the apps filled for me - the introduction.

    • chrischryse
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      I agree, I’ll be honest that’s why I use these apps. Because when I’d try to just talk to a girl in person and be friendly I get the sense they think I’m either being creepy or want to get in their pants. When I’m just an introvert just trying to start up a conversation lol

    • Coco
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      You can still do that, but as rsuri says, you cannot be so direct. It’s too confrontational and girls don’t really appreciate that. You have to invent some plausibly deniable reason to start a conversation. This also gives the girl an out if she is not really interested. Then you just allude to your interest in her, which don’t worry she will pick up on immediately. At some point you will either hear, and my bf and I” or you hear nothing of that genre. At the end you can ask for a number. That’s not exactly the end of the story. Most of the time, the conversation continues through text only for her to drop you before a date is planned. But it’s in any case a way better experience than Tinder, unless you’re some hunk who can write 64 on Tinder and get 100+ matches.

    • Socsa
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      No, it won’t, because it has never not been creepy. People should be allowed to go into public without constantly being approached. The part you don’t get is that being asked out for coffee once is novel, twice is fun, but after that it gets old really fucking quick. I do not want to have to deal with that every time I just want to do some fucking laundry.

      And 90% of the people who do/did this are legitimately creeps.

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    I don’t mind the concept of dating apps, but nearly all of the useful features are paywalled. I also wouldn’t mind paying a few bucks for a service I find useful, but the prices are outrageous.

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      That’s really key. They might have 10 times the subscribers if they charged a quarter as much.

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        Right? There’s no way it costs more money to run Tinder than Netflix, and Netflix is profitable at like $15 per month.

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      Unless it’s on sale, Grindr is $480 usd/y

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        I’ve only used is a couple of times and now I can’t remember my log in. What features are there that you can pay for? Are they actually good/necessary?

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          The ability to disappear from the grid, but still use the app was pretty nice. (Incognito mode)

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      I would like to make my own dating app cause i apparently dont know how to date, but these apps are obviously incentivised to keep you on the app, constantly spending money to have the hope someone you like actually messages you back.

      But the amount of apps that spam you going, "this person just signed up, message them right away!

      Tells you all you need to know about how they companies work.

      But all that being said, i would rather buy the match group, and just fix all the existing apps they have

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    I remember that one dude they interviewed like 10 year ago who basically made his own algorithm to find the perfect match on I think several dating apps including Tinder.

    It would also tell him a ton of information about each person from web scraping other profiles and stuff.

    He said he got about 200 dates that all went really well because he knew everything about the person, and the algorithm would sift through thousands at a time to match someone he wanted.

    After all that, he still never committed to anyone, eventually stopped his scripted thing, deleted all his dating app profiles, and met his future wife months later IRL by complete chance lol.

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      His description of how his analysis of the OKCupid questions discovered that there were 7 discrete cluster of personality that it would put you in was awesome.

      He then make three profiles. One for each of the clusters he felt he was most like, but the profiles targeted the groups very specifically and so his matches started climbing like crazy.

      After going on many many dates, he dropped two of the profiles because he found that he didn’t click with the women that they matched with.

      The description of going on two dates to the same location in the same day with different women because ran out of novel date locations was hilarious.

      Data science nerd out played a data driven system.

      • catloafEnglish
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        But that takes the human out of it, and at that point it’s just depressing.

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    These apps all monetize emotions. Of course they’re going to be terrible. Modern SAAS business models suck.

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        I’m going to trademark that. So worth a business book tour!

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          Can I jump in at 20%? I’ll come up with innovative-sounding words for VC funding meetings.

    • Billiam
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      You ever hear the conspiracy theory that says the reason Cosmo gives out such shitty dating advice to women is that if they gave out good dating advice, women would be more successful in their relationships and thus not need “advice” and so would stop reading Cosmo?

      Just like that. Every successful match is two fewer users, so just make sure they can’t stay away.

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    Met my fiance on a dating app, but I think they really peaked in the pandemic for the reasons the article stated that nobody had anywhere else to go.

    Now it’s likely just filters for people who spend the time cultivating a social presence elsewhere.

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    These apps are a service, and as such - in theory - it’s not out of the question to ask for some sort of payment.

    HOWEVER, the price they ask is so damned high it’s not worth it.

    I think Tinder wants $35/m to let you “see your likes” (the people who have swiped right on you), and as far as I know that’s basically the only way to ever see them because just using the app regularly they never seem to show up. I think I’ve had 40 Likes in a queue for about a year because they just never show up in day to day usage. I assume it’s all bot profiles from other countries at this point.

    • Havald
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      It’s all people outside of your search parameters that’s why they never show up. So basically it’s people you’re not interested in anyways and it’s not worth paying them money to find that out.

    • static_casterEnglish
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      It will all be people you already swiped left on or don’t pass your filters.

    • Scrollone
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      Don’t worry, it’s going to be people that you swiped off, but they’re still going to show up in the “people who liked you”

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    There should be something like non-profit dating platforms. Just like Lemmy.

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            Ok I just tried it and I must say:

            • it has few users. Here in austria there were practically none.
            • The interface is ok and polished, but some choices are questionable: I cannot multi-select whether I’m looking for a romantic relationship or friendship and also I can’t change that setting after account creation.
            • otherwise it’s nice, very clean and usable, also very intuitive.
    • KillingTimeItselfEnglish
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      i think that one might be called going outside, but as an avid inside enjoyer, i wouldn’t know anything about it.

        • KillingTimeItselfEnglish
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          so you’ll want to look for these things called “doors” they generally in some capacity leads towards being closer to the so called “outside” if you go through enough of them you’ll find this weird mostly green thing called nature. I hear it’s pretty good.

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            oh yeah, i’ve played this one before :D

            pretty great, yeah, but definitely not a dating app

            • KillingTimeItselfEnglish
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              i hear if you look close enough, you might just find a dating app, but i’ve never tried it as i don’t particularly care about it. Might be worth a shot next time you find it though.

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      I see no reason that it couldn’t exist the hard part is moderation I would assume

  • Justin
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    Can we fix dating already and stop trying to make it a business?

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      The issue is that services cost money inherently. No matter what app, the user base has to have the infrastructure behind it to support all the users.

      Guys, maybe you don’t know this but Twitter and tinder DONT FUCKING RUN ON YOUR PHONE! THEY ALL RUN SERVER SIDE.

      So there is some kind of cluster, probably aws or azure or Google web services on the back end.

      So who is paying for it to run if customers aren’t? Ads? Jesus? Someone has to pay for that service run. Not to mention the people salaries to support and maintain that system.

        • The Octonaut
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          The fediverse also costs someone money to run. If you want to set up a fediverse dating app and have everyone’s likes and kinks mirrored to dozens of servers run by people with almost no obligation to keep it private, good luck

    • Gsus4
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      No, you must pay to find your soulmate. If you’re too poor to pay, you’re too poor to date. /s

      • m4xieEnglish
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        Why don’t you work on your side-gig instead. That we will also find a way to take a massive cut of.

    • BallsandBayonets
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      Not until we address the root cause. It starts with cap and rhymes with fascism.

      • Dkarma
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        Ah yes, all those great socialist dating apps are crushing it on the open market Like And

  • Snapz
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    An already shit thing that has been massively enshittified, NOBODY WANTS TO DATE ANYMORE???

  • huquadEnglish
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    Met my now wife on these when they first came out. It was challenging back then. Can’t imagine how much they’ve enshittified it by now.