Amazon is revamping its Alexa voice assistant as it prepares to launch a new paid subscription plan this year, according to internal documents and people familiar with the matter. But the change is causing internal conflict and may lead to further delay.
It works sometimes, when the thing is genuinely useful.
True but the problem is that they see 1,000,000s of people using the free version and think they are leaving money on the table by not charging and assume ~50% will happily pay for it when the conversion rate from free to paid is usually closer to 1% than it is to 50%.
Or addictive. The first hit’s always free! Get people hooked on Alexa and then tell them it actually costs $10/month to turn your lights off