Is it better for companies in the Fediverse to create their own instances, like is that how we’re likely to see the proliferation of corporations here? We’ll see a Pepsi instance, a FoxNews instance, a McDonald’s instance? I imagine that gives them the most control over what happens in their neck of the woods vs just having a single corporate account on like lemmy.world or beehaw or whatever (though I don’t entirely understand what having an instance entails).