I left the headline like the original, but I see this as a massive win for Apple. The device is ridiculously expensive, isn’t even on sale yet and already has 150 apps specifically designed for that.
If Google did this, it wouldn’t even get 150 dedicated apps even years after launch (and the guaranteed demise of it) and even if it was something super cheap like being made of fucking cardboard.
This is something that as an Android user I envy a lot from the Apple ecosystem.
Apple: this is a new feature => devs implement them in their apps the very next day even if it launches officially in 6 months.
Google: this is a new feature => devs ignore it, apps start to support it after 5-6 Android versions
It’s half a kilo strapped to the front of your head. There’s lighter products out there right now that can do similar things. I don’t see this first iteration as anything revolutionary.
I feel like they could have cut down on the weight and price a considerable amount by not having that goofy screen on the front. Probably a bump to battery life too.
For sure. I wonder if it’s even worth it or just look creepy to look at a pair of two eyes deep in the uncanny valley.
My personal theory on it is that what they really want is a device with an actually clear screen kinda like a Hololens, but not shitty and huge. Unfortunately technological hurdles prevented them from doing that, so this was their solve.
I suspect this eyes-through-the-device form factor is philosophically a branding element to them so they’re faking it until it can be real to maintain some consistency.
I could be totally wrong though and it’s more simply trying to “humanize” the things or some such. They’re an idiosyncratic company sometimes. I would also not be surprised if they release a cheaper model in the future without it.
With the amount of verbiage and ex-employees they’ve taken over from Magic Leap it’s not far fetched they were looking into a see-through device as you describe.