Apple employees outnumbered customers at Vision Pro launch in San Francisco’s Union Square::Apple’s new Vision Pro headset drew a sparse but eager crowd to San Francisco’s Union Square on Friday, for pickups and demos.
Apple employees outnumbered customers at Vision Pro launch in San Francisco’s Union Square::Apple’s new Vision Pro headset drew a sparse but eager crowd to San Francisco’s Union Square on Friday, for pickups and demos.
Over $700 million in preorders for something that expensive is massive
I would bet that R&D for something like this must be around several billion dollars, so this is not even breaking even when you add in marketing and production costs.
Right but this is preorder. How often does a preorder break even for Apple? How does this income compare to the size of normal preorders?
All R&D was already done before them. So they already break even.