BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • ocassionallyaduckEnglish
    arrow-up
    3
    arrow-down
    0
    ·
    1 year ago
    link
    fedilink

    Going forward, BMW says it will continue to offer subscription-based services but only for software options, like driver assistance and digital assistant services, which is completely understandable.

    The fuck it is. You offer car features at time of sale. And if you want me to like your brand, at best you offer OTA or wifi updating for free to enhance the experience, and make me want to buy your next car.

    You try and nickel and dime me for shit technology that has been around for 20 years, and I could give two fucks. I’ll plug in my phone, ignore your entire. Infotainment and actively campaign for it to fail and blow up in your face.

    • WussyEnglish
      arrow-up
      2
      arrow-down
      0
      ·
      1 year ago
      link
      fedilink

      They’re just trying to recoup the cost of being forced to install turn signals even though their drivers don’t need them.

      • mean_bean279English
        arrow-up
        1
        arrow-down
        0
        ·
        1 year ago
        link
        fedilink

        They’re recouping the costs of hiring an in house orthodontist to fix all them buck tooth grills they made.