Oh my god please be Yboy and include an absurd marketing campaign designed by boomers, aimed at zoomers, looking to re popularize 2000s era skinny jeans emo-lite sort of fashion with unimaginable pretention, but with absurd zoomer/gen alpha lingo.

Be a Yboy. Play a Yboy.

Get you a man that plays on Yboy.

Girls be like: Nah, he don’t play Yboy?

Only one thing to say: Y, boy?

(as the mixed race female instagram influencer manically switches from sultry disappointment to extreme anger, then to giggling, while leaning down exposing her cleavage as she wags her finger)