As the car industry’s largest hybrid pusher, Toyota says it is better positioned to just buy credits to close the EPA gap rather than “waste” money on BEVs, its CEO said.
“Well, we’ve proven to ourselves that we’re incapable of investing without it being a sunk cost that we are too petty to let go and will fight tooth and nail to make profitable… So let’s just skip investing in much of anything new ever because we’re nincompoops. If there’s no guaranteed profit, why invest?”
Which they seem to have turned into a sunk cost fallacy.
“Well, we’ve proven to ourselves that we’re incapable of investing without it being a sunk cost that we are too petty to let go and will fight tooth and nail to make profitable… So let’s just skip investing in much of anything new ever because we’re nincompoops. If there’s no guaranteed profit, why invest?”