• Jo Miran
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    Here is the key sentence in the article.

    an acceleration in the long-term decline of so-called domestic-premium brands, which include Bud Light and rivals Miller Light and Coors Light

    So, are people drinking less beer or are they drinking less piss beer? Could it be that people are having two Hazy Imperial IPA’s with 8+ ABV instead of a six pack of Coors Light? I am taking this headline with a grain of salt.

    EDIT: I found my glasses.

    • AbidanYreEnglish
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      Who the hell thinks those three are premium?

      • Pissnpink
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        If that’s premium what isn’t premium? Steel reserve? That’s just malt Coors with different marketing. Micky’s? That’s just malt Miller with different marketing. 10 barrel? That bud light wearing 2010’s hipster clothes.

        I think we’re giving these brand too much credit with the word premium.

        • Jo Miran
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          Hey, hey, hey! Don’t disrespect Mickey’s.

          • scottywh
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            Mickey’s is good I like steel reserve too I also enjoy imperial IPAs.

        • FrostyTrichs
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          They gave it the title of premium, not the consumer. If they labeled it as waste runoff it wouldn’t sell as well.

        • XtallllEnglish
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          Below those are brands like keystone and Natty Bo.

      • wolfpack86
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        People who drink keystone, busch, and natty

        • AbidanYreEnglish
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          I don’t even like alcohol. I still know that those are piss beers.

      • sylver_dragonEnglish
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        Hey now, those Clydesdale horses worked hard to convert water into piss Budweiser.

    • AA5B
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      Article has a vague accusation that soda-based drinks are to blame without covering any of the other possibilities here

      • TenderfootGungi
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        I thought soda consumption is also down? And the fizzy alcohols had leveled off or declining as well? I am curious myself.

        • negativeyoda
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          Probably talking about LaCroix and that other stuff

    • comador
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      I’m more of a once a week Porter, Ale and Hard Cider drinker, but it’s still a Microbrew.

      Grain a salt is right: People just don’t like the taste of that crap anymore, not with so many options on the market now.

      Coors/Bud/MGD/Corona? I haven’t had one in years.

    • QuarterSwede
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      A Four Noses or Cerebrus Hazy is so much better than the domestic swill it’s not funny. We have so many more options these days that I’m glad it’s hurting the big guys. They’ve been making crap pilsners for decades.