Probably a lot of different reasons, but it doesn’t help that pretty much everything is translated by volunteers. I moderated 3 big brazilian subreddits, Brazil is one of the largest non-English speaking groups using Reddit, yet we only got a portuguese speaking community manager a couple of years ago. So if you are a local ad agency and you want to collaborate with Reddit, good luck, they make zero efforts to adapt into your region. Do you want to collect data from brazilian users? You need LGPD compliance, which means paying a local lawyer… Not happening, and so on.
Interesting, Reddit makes about $5.50 per US user per quarter while only making about $1.3 per non US user.
Anyone have an idea why?
Probably a lot of different reasons, but it doesn’t help that pretty much everything is translated by volunteers. I moderated 3 big brazilian subreddits, Brazil is one of the largest non-English speaking groups using Reddit, yet we only got a portuguese speaking community manager a couple of years ago. So if you are a local ad agency and you want to collaborate with Reddit, good luck, they make zero efforts to adapt into your region. Do you want to collect data from brazilian users? You need LGPD compliance, which means paying a local lawyer… Not happening, and so on.
Probably has to do with geography and ad tagging is my guess. A US user is more apt to spend money on advertised products maybe?
Wild guess out of my ass would be they can’t charge as much because they cant target the advertising as specific.
MONEY