catculationtoTechnology@lemmy.worldEnglish·7 months agocross-posted to: reddit@lemmy.worldReddit introduces a new ad format that looks similar to posts made by users | TechCrunch(techcrunch.com)external-linkarrow-up1755arrow-down117message-square131fedilink
arrow-up1738arrow-down1external-linkReddit introduces a new ad format that looks similar to posts made by users | TechCrunch(techcrunch.com)catculationtoTechnology@lemmy.worldEnglish·7 months agocross-posted to: reddit@lemmy.worldmessage-square131fedilink
minus-squarebrakebreaker101Englisharrow-up14arrow-down0·7 months agolinkfedilinkIt’s just 28% more than the CTR of the other ad methods. It isn’t necessarily 4ish times. Let’s say before they were getting 100 clicks per ad with the old format. With the new format they’re getting 100*1.28=128 clicks.
minus-squarewise_pancakeEnglisharrow-up3arrow-down0·7 months agolinkfedilinkYes, I was wrong, thank you for correcting me!
It’s just 28% more than the CTR of the other ad methods. It isn’t necessarily 4ish times. Let’s say before they were getting 100 clicks per ad with the old format. With the new format they’re getting 100*1.28=128 clicks.
Yes, I was wrong, thank you for correcting me!