I’m surprised someone like Shell would even have such goals. I guess the idea was that it would pay in PR or something, otherwise I don’t see why they’d bother.
Is regular old greenwashing. A time-honored advertising strategy.
Never forget that the term “carbon footprint” was invented by a BP ad campaign that had an explicit goal of reframing emissions to an issue of individual responsibility instead of something directly caused by oil companies. Because BP and all the oil companies know that so long as the issue is considered one of individual responsibility we will continue to use fossil fuels until the surface of this planet is inhospitable to life, just letting them get richer since they don’t give a damn about down the road consequences.
They all have them, it is just usefull to say that they are working really hard on reducing emission. It is just that some minor problems make that really hard. Namely money:
I’m surprised someone like Shell would even have such goals. I guess the idea was that it would pay in PR or something, otherwise I don’t see why they’d bother.
Is regular old greenwashing. A time-honored advertising strategy.
Never forget that the term “carbon footprint” was invented by a BP ad campaign that had an explicit goal of reframing emissions to an issue of individual responsibility instead of something directly caused by oil companies. Because BP and all the oil companies know that so long as the issue is considered one of individual responsibility we will continue to use fossil fuels until the surface of this planet is inhospitable to life, just letting them get richer since they don’t give a damn about down the road consequences.
They all have them, it is just usefull to say that they are working really hard on reducing emission. It is just that some minor problems make that really hard. Namely money:
https://www.reuters.com/sustainability/big-oils-climate-targets-2023-05-22/