I wonder why Apple thought it was a good idea to make a car in the first place?
Tim really wants that visionary breakthrough product to “cement his legacy”.
Ever used software of car manufacturers? Turns out limiting themselves to the case radio is enough.
I can see the appeal of a fully self-driving Apple car. Something like a sleek little electric car, that takes the burden of actually driving away from you.
And looking back, 10 years ago (when this apparently started) self-driving cars seemed to be just around the corner and a huge market. So I can kind of see the idea behind it.
They’re a fashion tech brand, They sell fancy stuff with little tech inside.
What sells big to the rich solely based on looks?
They’ve already got a market in phones but they thought cars would be easy with all the competition around who have decades of experience.
They thought wrong.
Tesla has been pretty successful, and they have a similar feel to Apple. So that might have been an indication of potential business success.
But on the other hand, that niche is pretty well filled by Tesla already. They’d be directly competing for sales.
This is the best summary I could come up with:
Apple is to chop more than 600 workers in a move likely related to the cancellation of several projects at the firm, including the company’s self-driving car.
As Reg readers might expect, the world’s most valuable company isn’t saying much about the reasons behind the layoffs.
The company confirmed the job losses in Worker Adjustment and Retraining Notification (WARN) filing with the California Employment Development Department (EDD.)
Other layoffs in the round are likely related to a decision by Apple to ditch its in-house effort to make its own smartwatch displays after cost and complexity proved fatal to the initiative.
The Register contacted Apple to confirm the cancellations and subsequent layoffs and will update should the company respond.
However, it is worth remembering that the notices only apply to California and Apple’s Santa Clara operations.
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