If you were alive during the 90s or 2000s, you surely remember that tune. It’s the anthem of Intel, the world’s most dominant chip maker, or at least, they were. Since then, Intel has had a pretty rough fall from glory. In fact, today, Intel barely ranks in the top 10 when it comes to the world’s largest chip makers. They come in behind Nvidia, TSMC, Broadcom, Samsung, ASML, AMD, Qualcomm, Applied Materials, and Texas Instruments.And when you contextualize this with Nvidia’s performance, things
Yup, they need to fund engineering. That’s what AMD did, and it turns out that’s a good strategy. Companies need to provide value to customers, and then marketing’s job is easy.