I hate knowing how much money is spent on them so that they can annoy us with every attempted second of our lives. What, you can’t use that money to better pay your workers? You can’t use that money to improve aspects of your company, so you’re going to pay these groups of obnoxious pricks whose entire existence is to annoy people with your ads?
The ads themselves are too theatric for me to care, I can’t tell you the amount of ads I’ve had to stomach hearing through Spotify that makes me care even less about a product. They just take turns outdoing themselves as to which ad is the dumber of the bunch that night. Even worse are the ads that try too hard to reach for something that was ‘hip’ to do like 5 or 10 years ago.
The lying in commercials. I’ve learned in life that some brands that aren’t even the brand of choice, the best option available. I’ve been surprised on some of the things I’ve acquired from even dollar stores that somehow are better than the name brands.
And even then, there’s still lies projected from commercials that attempt to snag you in for money.
nothing 🫡💲
I hate buying something online then I begin seeing ads for it
The 100% fake enthusiasm, especially if it comes after buying a mediocre product.
The annoying corporate speak.
The bad voice over where lipsyncing is completely gone, this is mostly a thing of the past here in Sweden, but from time to time you get ads from companies launching a product across europe and only record one video to the ad and then translate and do a new voiceover for specific languages as needed, but fail to sync the audio with the video.
Annoying music, for months now a company has been pushing their financial services withe the same terrible ad that is a slideshow and an increadibly annoying music, there is no person talking, they just have a fast tempo music track. I have vowed to never buy anything from them because their ad sucks and is annoying.
Reusing ads, sometimes a company buys almost all ad slots on YT over months and reuse their one ad video so it is completely grating.
Self-righteousness, some ads go from being overly enthusiastic to being intolerably self-righteous. There was a new clinic chain of companies that started a big push a few years ago on yt and for several months you had to listen to an overly kind and happy grandmother wearing a company branded sweater, faking a hearty laugh and telling people to go to their clinic.
I hate the psychology. Those ads are designed by experts to make you less happy than you were before you saw the ad. Yes, even the ads full of happy people bouncing around. The ads full of moving life events set to piano music. The ads about “that … feeling”. They’re designed to make you dissatisfied and depressed. Fuck ads.
I hate the interruption. The fake enthusiasm. The inane narratives - using the right toilet paper will change the weather from stormy to sunny? Fuck off, marketers.
About 20 years I went on a vacation to southern Spain … during the point when Spain was just fully transitioning into the European Union.
I remember trying to watch some TV programs (there wasn’t much to watch) … but the funny thing that struck me was the commercials. They’d play an hour and half long movie for about an hour … then stop and play non stop commercials for about 15 minutes. It was normal for everyone because they used the time to just get up, bathroom break, kitchen duty, clean the house, go grab some groceries, etc … then return to the living room in time to watch the rest of the movie. No one watched commercials because they all hated them as much as anyone else.
I don’t think they do that any more but I thought I wouldn’t mind that myself … instead of breaking my show every ten / fifteen minutes with a minute of commercials … just show them all to me in ten minutes at the end of an hour.
It’s the smarmy, overly excited, commercial voices for me. And I’m saying that as a VO artist who’s produced HUNDREDS of smarmy, overly excited commercials over the years. I’m so sick of it. I’ve taken drastic steps to try and block all ads from my life. Somehow it’s never enough.
Upvote for smarmy
An underused word to be sure
Downvoting because you’re one of them and you chose to earn a living doing something that you & everyone else despises.
I did what I could to earn enough money to pay my rent, support my pets, and put food on my table.
Also, my current views on ads have been largely formed in a gradual process over the last 5-7 years, while I’ve been working in VO long before then.
If it’s any consolation to you, AI has devoured most of my market in the last 3 years and left me with maybe 5-10% of the work I used to get.
you’re one of them
More accurately I WAS one of them, but people change 😊
The people who create them think they are the smartest people in the world, and they make the worst product imaginable.
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their very existence
That they exist. I’ve lived without cable or over-air television for more than two decades. Before streaming, I pirated low-quality tv show rips. I haven’t been exposed to tv commercials unless visiting family or friends for years.
TV commercials are so loud and obnoxious and treat the viewers as morons and I can’t stand them. But people who are used to them tune them out as background noise. I can’t tune them out. I need them to be muted or I can’t think. I also shun internet commercials. If I can’t watch content without the ad, I just don’t watch.
I can’t be the only person who instinctively trusts a product/brand less the more I see ads for it.
The biggest example is alcohol brands. It’s almost guaranteed that the more advertising a brand does, the more middle-low quality is. (There will always be the ultra-cheap option with no marketing of course.)
It’s mind boggling to me that in this modern interconnected era that this isn’t obvious to everybody.
As others have pointed out, there’s a lot to hate about ads since the industry is routinely dishonest, insulting, obnoxious, deceptive, intrusive, and all manner of unpleasant. I’ve been adblocking religiously for most of my life for these reasons.
So I think a more interesting question might be the other way around: “What do you like about commercials?”
The only commercials I’ve ever liked are the ones for local small businesses. The ones with a nonexistent production budget that aren’t beating the viewer over the head with blatant lies or dishonest sales tactics.
Adult Swim used to have faux-ad bumpers for the fictional business “Strickland Propane” from King of the Hill, featuring the honest-to-a-fault character Hank Hill as the spokesman, which I felt captured that vibe well.
Rhett and Link also made a funny homage to these kinds of commercials in this classic skit: https://www.youtube.com/watch?v=vnOyMSEWNTs
I hate that commercials are manipulative, they exploit us with clever tricks.
That they exist and force the rampant consumerism of dying Capitalism
I’d have to say it’s the mind control that bothers me the most. When I cut the cord to my TV way back when, it really felt like most people lived in an ersatz reality where people only did things they saw in TV commercials. Whatever they see on TV is “real” and anything that capital doesn’t have an interest in promoting to them is “weird.”